A Promising New Beginning
Pure. Ethical. Brilliant — the choice for a brighter future.
Our Legacy
Our leadership of industry experts -- with over 200 years of combined experience -- has come together to create a new kind of jeweler who is caring, clean, and at the forefront of impactful innovation. Nivora Jewels is led by Asauv V. Rabadiya, a third-generation jeweler with deep roots in the craft. Raised in a family that spent decades shaping the fine jewelry space, Asauv inherited not only a love for the art of jewelry-making, but also a desire to evolve the industry for the better. Motivated by this dual legacy, he launched his own collection—then a company—built around clarity, quality, and conscience.
His vision was simple but powerful: to offer diamonds of uncompromising beauty and integrity, in designs that never sacrifice personal expression or real-world impact. From this foundation, Nivora Jewels has grown into a brand that understands the transformative power of jewelry—not only in how it looks, but in how it makes you feel.
Our Mission
At Nivora Jewels, we’re making a new legacy – one of transparency, ethics, and environmental responsibility. Our designs exclusively use ethically created and conflict free lab grown and natural diamonds, reducing our water and energy use, land and mineral disturbance, and carbon emissions along the way. It’s our mission to be on the right side of diamond history.
Our vision of sustainability isn’t limited to materials or sourcing—it’s embedded in our values, our leadership, and the stories we tell.
Our Story
Founded in 2018 with responsible practices at its core, Nivora Jewels exists to reimagine what modern fine jewelry can be—beautiful, intentional, and better for the world we share. From the beginning, we’ve sought to reduce our environmental footprint and prioritize people at every step of the process. That commitment continues today through the use of ethical labor practices, conflict-free lab-grown and natural diamonds, recycled precious metals, and purposeful partnerships that create lasting impact—like our ongoing collaboration with One Tree Planted, which supports global reforestation efforts.
As a proud minority-male-led business, we continue to champion Asauv's mission by uplifting the voices of brilliant men who lead, create, and redefine what’s possible. Through their stories—and our own—we work to inspire the next generation to pursue their passions boldly and without limits. Because building a better planet means empowering the people who live on it. Nivora Jewels is on a mission to lead the jewelry industry towards a brighter future. With ethical innovations, the highest standards of quality, and unmatched expertise, we’re designing fine jewelry that never compromises our values.
Our Lab Grown Diamonds
Lab grown diamonds are identical to traditionally natural diamonds – from their physical properties to chemical composition. Just like natural diamonds, our lab grown diamonds are graded by gemological labs specializing in grading based on the 4 Cs (cut, clarity, color, and carat).
Expertise You Can Trust
Our team of diamond experts handpicks the selection of diamonds available on our site. At any time, you are only looking at stones that meet our minimum standards of quality in terms of the 4 Cs.
And just like our jewelry and diamond experts, our customer care team is renowned. They understand that every love story is different, just like every diamond – and they can help you select the right style and stone for any occasion.